Meet Our Mentors

The volunteers of Little Rock SCORE have rich and varied business backgrounds. Counselors share their business expertise and knowledge in all aspects of small business. In addition, all counselors have specific areas of expertise, which are listed below:

Meet Our Mentors

Wayne Crolley

I bring over 30 years of experience to this project, in the areas of leadership, technology and intellectual property development and in business to business and business to government markets. From my technology roles, I bring experience of analyzing customers’ strategic and tactical needs, which I translated into technical and operational requirements for multi-million-dollar solutions. My experience with reading, analyzing and responding to Request for Proposals from customers will be beneficial in developing the set of Requests for Quotes associated with this project. I also have extensive experience with product development and marketing of global voice, collaboration, and complex network solutions, as well as their supporting processes and operational models. I have extensive experience in product marketing, presenting the strategic and operational value of global-scale technology solutions to managers and executives from many countries. I currently hold 21 patents for various technology ranging from location-based systems, to “Internet of Things” endpoints, to data encryption systems. In my 20 years in a leadership role as an Area Manager for AT&T, I have been assigned to the management of existing teams for their redesign to achieve peak efficiency and effectiveness as well as been assigned by senior leadership to recruit for and built new teams that  supported global technology solutions. The majority of resources I managed were highly skilled, deeply technical resources such as system engineers and service operation architects, who developed complex solution designs in support of Fortune 100 customers.



Ray Crumbley

Ray is an expert in manufacturing, engineering and quality, product development, business operations, business planning.  Also has experience with productivity consulting in food products, wood products, pulp & paper, plastics and minerals industries.  He is a member of the National Society of Professional Engineers and also Technical Association of the Pulp and Paper Industry.


Katherine Daniels

Katherine Daniels is an Arkansas natural when it comes to building up businesses and their brands. Her dedication to supporting and developing Arkansas companies has enabled her to launch KD Consulting Company with a mission to provide business and brand support to small businesses and nonprofits.  She offers insight into creating better business and brand development, client and corporate communications, and strategies for optimizing operations and processes.  Katherine is a veteran of many leading media companies, including Arkansas Democrat-Gazette, Talk Business & Politics, and the Arkansas Times. She has had the privilege to manage and consult with SMB’s, ad agencies, municipalities and state departments, major industries such as manufacturing and tourism, and has been a guest speaker for executive associations and nonprofit organizations.  Katherine is a UA Little Rock alumna and enjoys everything about The Natural State.


Sesha Krishnamachari

Sesha is a biomedical research scientist involved in studying neurodegenerative diseases. His interest in promoting small business and support local entrepreneurs led him to volunteer with SCORE.


Melonie Shelton

I worked for the federal government for many years. I worked in North Little Rock at the VA hospital and had the opportunity to work directly with Veterans, recovering addicts, and the mentally ill. I learned from psychiatrists how to write grants and articles as well. I have an interesting background when you look at my work history. I’m very passionate about helping and teaching others. I have a 23 year old daughter and a 5 month old granddaughter. As a single mom, I’m very proud to say my daughter will be starting nursing school this year. She has a lot of education and will now go even further. I hope to inspire others while I’m learning new information from SCORE. I look forward to working with and learning from all of you in this new journey.



Bob Smith

High Tech manufacturing, international operations, mergers and acquisitions 


Jeff Weidauer

Jeff has been involved in food retail for nearly four decades, starting out in stores and later running advertising for a 2,500-store chain. He has experience in operations, marketing, strategy, and holds several patents. He is currently a career coach and owns a marketing and strategy consulting business in Central Arkansas.



Rudy Woodward

Rudy is an Information Technology (IT) professional and Six Sigma Black Belt specializing in project management, information technology strategy, disaster recovery, change management, software implementations, business strategy and process improvement.  He worked nine years at NASA Johnson Space Center in the International Space Station Program in the strategic operations directorate and was the sole IT liaison to international partner contacts in Russia, Germany, The Netherlands, Italy and Canada.  He has managed several large software implementations, software upgrades, planned & executed disaster recovery, and data center moves for NASA and private industry companies.  Some of the software implementations and upgrades: Microsoft Office 365, SharePoint, ServiceNow, Salesforce, Microsoft CRM, and Ultimate Software’s UltiPro. 



Tim Zimmerman

Tim Zimmerman started his first business in the industrial rubber fabrication/distribution industry at the age of 23 with his wife and one other employee. His business acumen allowed him to hone his skills in sales, accounting, fabrication, distribution, customer service, and employee retention which helped him grow that business to over 160 employees in a 25 year span. He has a wide range of experience in the day to day running of a successful business and currently owns a small business in Little Rock, AR.