One common thread between all types of startups is navigating the pathways between growth and scaling. This rings true whether you’re a business with dozens of employees or a duo working out of a studio apartment. While some startups are easier to scale than others, all companies must grow. All businesses are created, born of passion and promise, aiming to develop into valuable entities able to scale successfully; they bring an exceptional return on investment for all parties involved. Approaching seasons of positive evolution as a startup – whether growth or scaling – requires tenacity and commitment, passion and people skills, and strategic utilization of time, energy, and resources.

Before diving into four key tactics that founders should implement, clarifying growth versus scaling would be a solid foundation. Because of the costs associated with development, entrepreneurs navigating the early years of startups have become obsessed with the concept of scaling.

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